More than 700,000 people were drawn to the He Gets Us campaign website following two love-neighborhood ads that aired during the Super Bowl on Sunday night. However, while some Christians call these ads “powerful” and “beautiful,” others are highly critical of them, calling them “apostasy» and affirmation of sin.
“Point of @HeGetsUs is to arouse the interest of non-believers, and not to present a treatise on Christology in a few seconds. » said Justin Giboneyco-founder and president of AND Campaign. “No sin was asserted in this ad, but the human dignity of all was affirmed. Jesus came to seek and save the lost.
Some Christians hated @HeGetsUs because they think it’s an insult to show us humiliating ourselves to serve people we don’t agree with.
Or they think serving = affirming sin.
Reread the Sermon on the Mount. The culture war taught you to focus on their fight, not Jesus.
– Justin Giboney (@JustinEGiboney) February 12, 2024
He gives us “Love Your Neighbor” Super Bowl commercials
On Sunday, February 11, the Kansas City Chiefs defeated the San Francisco 49ers in one of the longest games in Super Bowl history. Taylor Swift went to watch her boyfriend Travis Kelce play, and Christians didn’t seem too outraged by Usher’s halftime performance. However, some believers are lambasting two He Gets Us campaign ads, particularly one showing people washing other people’s feet.
RELATED: He’s Giving Us Super Bowl Jesus Ads That Are More Controversial Than Rihanna’s Halftime Performance
The He Gets Us campaign, launched in 2022, was featured on billboards and television commercials across the country. It is entirely managed by the nonprofit Come Near, led by CEO Ken Calwell and a growing team.
The one in the group website offers resources such as articles and videos to help people learn more about Jesus and also provides a way for site visitors to connect with local groups so they can learn about Jesus with others people.
The campaign has aired two ads in the last year super bowl, the first time they showed them during the big match, and these were also the subject of controversy at the time. Some criticized the group for spending millions of dollars on advertising instead of helping people in need or for being “woke”, while others expressed appreciation for the campaign.
This first ad to air during this year’s Super Bowl shows a series of images of someone washing someone else’s feet. For example, one image shows a woman washing the feet of a young woman in front of an abortion clinic where people are protesting. Other images show a police officer washing the feet of a black man, a woman washing the feet of her Muslim neighbor and a priest washing the feet of a gay man.
“Jesus did not teach hatred. He washed his feet,” the video says, concluding by showing the URL HeGetsUs.com/LoveYourNeighbor. The link takes visitors to a page explaining the vision behind the ad and the significance of why Jesus washed people’s feet.
