Scene from the He Gets Us commercial that OMM says includes a non-binary person Photo: screenshot
A conservative Christian group is outraged that a billion-dollar ad campaign fueled by anti-LGBTQ+ forces still isn’t hateful enough toward the LGBTQ+ community.
The Jesus-Infused “He Gets Us” Campaign income at the Super Bowl on Sunday night for the second year in a row, airing two ads preaching about loving each other and overcoming hate — and yet the organization behind the ads is generously donating to a leading anti-LGBTQ+ hate group plan.
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But for the anti-LGBTQ+ group One Million Moms (OMM), the campaign’s hijacked allegiances are not enough. The group recently posted on its website, that the “He Gets Us” campaign is “misleading” and only shares “part of the truth.”
He blasted a section of the website promoting the campaign that claims to “love” LGBTQ+ people, but does not specify whether it supports LGBTQ+ relationships, equality laws or anti-discrimination policies. The “He Understands Us” Website States that “Jesus loves gay people and Jesus loves trans people” and that “the LGBTQ+ community, like everyone else, is invited to explore the story of Jesus and consider his example of unconditional love, grace and forgiveness towards others “.
WMO said this description “does not mention individual responsibility for sin – and the subsequent need for repentance for those sins.”
The group is also furious that the campaign “never mentions the full gospel message or how to receive salvation from Jesus Christ.” He was particularly irritated by an ad called “Foot Washing” that showed a variety of still shots of people who can usually be contrasted with each other washing their feet. “Jesus did not teach hatred. He washed the feet,” the ad says at the end.
OMM called the ad “incomplete” because it did not explain that repentance is a key element of salvation.
“Sharing only part of the truth can be extremely misleading,” the WMO website states, “especially for those who are unsaved. It is also troubling that the website He Gets Us describes Jesus as merely a storyteller rather than a Savior.
Additionally, OMM accused He Gets Us of including a non-binary person in the ad. No one’s gender identity was stated in the ad.
Until recently, He Gets Us was an affiliate of the Servant Foundation, which has donated more than $65 million to the anti-LGBTQ+ hate group Alliance Defending Freedom (ADF), Open democracyreports.
A major backer of the campaign has been billionaire David Green, the evangelical co-founder of Hobby Lobby, known for its discrimination against trans people and refusal to provide contraceptive coverage to its employees.
Green’s oldest son, Mart, currently serves on the three-person board of directors of the new nonprofit that now runs the He Gets Us – Come Near campaign. Although the campaign is no longer affiliated with the Servant Foundation, Yahoo reported that the Green family also has ties to a major ADF donor, the National Christian Foundation.
The “He Gets Us” campaign is not affiliated with any specific church or denomination, and many ads are designed in such a way that viewers don’t know they are religious until the end.
Last year, Christianity today reported that the Super Bowl ads are part of a three-year, billion-dollar campaign.
